Branding for a new product that makes visits to the doctor a more refreshing experience

When approached with the idea of crafting a logo that reflected the portmanteau of "visit" and "ade", the simple concept of combining a medical theme with a citrus fruit for the mark felt most appropriate.

It was the color exploration that provided most of the challenge for the client and myself. We initially went with shades of yellows, reds, and later on, wild colors thinking some kind of otherwordly fruit was used to make visitade.

Ultimately, the descision to go with a lime green worked best as it felt the "freshest". If you're interested in this product, head over to visitade.com for more information.

 

Sample color variants

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