Brand identity for a potential coffee and doughnut franchise

This company is still in the process of getting off the ground, but its business partners came to me for help with designing their brand.

The concept of the business is a combination of the 1950s era of coffee shops with a modern decor, complete with evocative servers and baristas.

Both the clients and myself wanted the logo to properly reflect that ambitious concept in a simple and effective manner.

 

 

Sample logo sketch comps (done prior to spelling change confirmation)

 

 

 

 

 

← back to all work

 

 

Doughnut box mockups